Delhiites tops on online consumption-ASSOCHAM survey

This festive season, there is a 65% more traffic on online retail websites and shopping on ground has taken a back seat. Apart from convenience, rising fuel price, security reasons, online discounts and availability with abundance of choice keeping them indoors, said Mr. D S Rawat, Secretary General ASSOCHAM(The Associated Chambers of Commerce and Industry of India) while releasing ASSOCHAM survey.


Traditional shopping

62% of Delhiites prefer shopping online and thus they holds 1st position followed by Mumbai and Ahmedabad. For survey, around 5,000 shoppers in Delhi, Mumbai, Chennai, Bangalore, Ahemdabad, Kolkata among other cities were interviewed.

As per the survey 62% of Delhiites prefer shopping online while 30% prefer to shop in traditional markets, 6% of respondents said they prefer mall for their shopping needs and 2% said they prefer shopping at specialty stores.

In Chennai spends 40-45% of its population chose to go for gift articles, magazines, home tools, toys, jewelry, beauty products & sporting goods categories.

Likewise, Kolkata share was 15-20% in the last year, which might go up another 25-30% in 2013-14. Online music sales and movies are the highest e-sale in the Kolkata. Similarly, Bangalore share is 20-25% for books, electronic gadgets, accessories, apparel, gifts, computer peripherals, movies, hotel booking, home appliances, movie tickets, health & fitness products and apparel gift certificates in 2012-13 will touch the 45-50% in 2013-14.

Non-resident Indians (NRIs) are more actively shopping online during the festive season. During Raksha Bandhan, online shopping by NRIs contributes 60-70 percent of total shopping, whereas during Diwali, it increases to 90 percent, adds the paper.

“In India, customers wait for the festive season to get the best deals on all their shopping needs. The idea is to provide customers with an unmatched shopping experience ahead of the festive season with a fabulous range of products at unbeatable prices”, commented Mr. Rawat. Mr. Rawat further said, “Customer behaviour is changing dramatically. People are not only using the Web to book air tickets and movie tickets but also do not hesitate in placing orders for mobiles, laptops and other consumer electronics and home appliances,”  adds the survey.

Most products bought & sold off through online comprise Gift articles (58%), books (42%), electronic gadgets (41%), railway tickets (39%), accessories apparel (36%), apparel (36%), computer and peripherals (33%), airline tickets (29%), music (24%), movies tickets (26%), hotel rooms (20%), magazine (19%), home tools and products (16%), home appliances (16%), toys (16%), jewelry (15%), beauty products (12%), health and fitness products (12%), apparel gift certificates( 10%) and sporting goods (7%), adds the survey.





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