Gift articles,books and electronic gadgets-hot cakes in e-shopping

Gift articles,books and electronic gadgets are the most selling goods via online. In a recent survey covering around 5,000 shoppers around major cities states that sales are in a boost during festival season, like Raksha Bandhan, Diwali, etc…

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Most products bought & sold off through online comprise Gift articles (58%), books (42%), electronic gadgets (41%), railway tickets (39%), accessories apparel (36%), apparel (36%), computer and peripherals (33%), airline tickets (29%), music (24%), movies tickets (26%), hotel rooms (20%), magazine (19%), home tools and products (16%), home appliances (16%), toys (16%), jewelry (15%), beauty products (12%), health and fitness products (12%), apparel gift certificates( 10%) and sporting goods (7%), adds the survey.in addition to this imported wines and juices are also preferred.

The products that are sold most are in the tech and fashion category, which include mobile phones, ipad and accessories, MP3 players, digital cameras and jewellery, among others, said Mr. D S Rawat, Secretary General ASSOCHAM while releasing ASSOCHAM survey.

Customers of all age prefer online shopping, particularly around 35 % are in 18-25 age group. 85% of Online Shoppers are male as against 15% female.

Source:ASSOCHAM

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